YouTube videos are a powerful marketing tool that help businesses generate leads, build brand awareness and increase sales. It is important to optimize your video for YouTube search to ensure your videos rank high in Google SERPs. To do so, you must follow the same steps as you would for ranking a page on your website for a keyword. You must optimize the title, description and tags of your video to make it more visible in YouTube and Google.
In order to rank your rank YouTube videos in Google, you must use a keyword that is popular and relevant to your business. You should also target multiple keywords and include them in your video title, video description and the tags of your video. In addition, you must use LSI (Latent Semantic Indexing) keywords in your video description and tag to boost visibility.
The first step in optimizing your video is creating a compelling thumbnail. The video thumbnail is the first thing a user will see when searching for your video on YouTube or Google and it is crucial to grab their attention. Use a custom thumbnail and make sure it matches your video’s topic. You should also choose a high resolution image in the form of a.JPG,.PNG or.BMP file and make it at least 1280 x 720 pixels in size.
Once you have a compelling thumbnail, it is time to create your video title and description. The video title should include your keyword and be between 70 characters in length. The description should be natural and include a few mentions of your keyword as well as LSI keywords. The video description should tell users how your video will help them in some way and promise to answer their questions.
After the video title and description, you need to tag your video. You can do this by selecting the “Tags” button on the editing screen of your video and adding keywords that are related to the content of your video. You can also add a location to your video so it will appear in local searches when people are looking for videos that relate to their geographical area.
When you are finished with tagging your video, you should upload it to YouTube and set it as public. You should also promote your video by embedding it on pages of your website that are relevant to the topic and adding it to social media channels. Lastly, you can use paid ads to promote your video to reach a larger audience.
Once you have optimized your video for YouTube and Google, it is important to monitor its performance. A video’s rank is determined by a number of factors, including the view duration and click-through rate. To track these metrics, you can use a tool like VidIQ or TubeMojo. By analyzing your videos, you can identify what is working and what isn’t, so you can continue to improve your rankings. If you are not getting the results you want, don’t be afraid to try something new. By consistently implementing these best practices, your YouTube videos will rank high in both YouTube and Google.